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structured local visibility improvement
local seo & reputation management for a dental practice
a dental practice improved local visibility, inquiry quality, and schedule predictability through consistent location data and structured follow-up workflows.
stlocal map pack ranking
%more phone calls
xorganic keywords
the challenge
clinical quality was strong, but local digital visibility was inconsistent.
Google Business Profile, website content, and directory listings sent conflicting location signals (NAP), which caused unstable rankings.
the team also lacked a repeatable process for collecting reviews and following up inquiries consistently.
the approach
i structured the work as an operations sequence: data hygiene first, content architecture second, review workflow third.
NAP data was harmonized across relevant directories, GBP was cleaned up, and localbusiness/medicalwebpage schema markup was implemented.
for priority treatments, we built dedicated landing pages with clear intent mapping.
in parallel, i introduced a review follow-up flow using QR prompts and SMS templates for consistent feedback collection.
the results
the practice reached stable top-3 visibility for core local searches.
phone call volume increased by 48% within four months, with higher inquiry relevance.
the standardized local workflow made appointment planning more predictable and less dependent on ad-hoc visibility spikes.
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