paid social & meta ads

google ads reach people actively searching (pull). meta ads reach people before they search (push) — based on interests and behavior. the combination is often most effective: meta for awareness, google for conversion.

yes, especially with linkedin. but meta can work for b2b too — many decision-makers are on facebook and instagram privately. targeting by job title, industry, and interests makes it possible.

not necessarily. authentic smartphone content often works better than glossy productions. the message and targeting matter more. i'll advise you on what creatives work best for your audience.