Projekte: Systemintegration & Prozessoptimierung

client: b2b saas company
industry: software / logistics
period: 3 months

challenge

an international team had high click volume but low qualified demo volume. campaign signals and CRM outcomes did not match operational sales reality.

solution

i realigned keyword logic, ad language, and tracking signals to the german b2b context, then standardized negative keyword structures and reporting workflows.

results

a more stable qualified lead flow, -52% cost per lead, and cleaner handoff quality between marketing and sales.

client: private dental practice
industry: healthcare / dental
period: 6 months (ongoing)

challenge

the clinic delivered strong medical quality but had weak local digital visibility. inquiry volume was inconsistent and location data was fragmented across directories.

solution

i harmonized local data sources (NAP), structured landing pages for priority treatments, and implemented a clear review follow-up process.

results

top-3 visibility for core local searches, +48% more calls, and more predictable utilization through a consistent inquiry flow.

client: e-commerce brand (dach)
industry: fashion & lifestyle
period: 14 days

challenge

after consent and tracking changes, conversion visibility broke down. marketing, sales, and reporting teams worked with conflicting numbers, so budget decisions became unreliable.

solution

i rebuilt the setup foundation: clean consent mode v2 implementation, GTM container cleanup, standardized event logic, and documented naming conventions.

results

within 48 hours, conversion signals were reliable again. reporting became comparable, bidding stabilized, and the internal gdpr compliance check passed without findings.

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projects

dach ads aligned for qualified leads

challenge

solution

results

structured local visibility improvement

challenge

solution

results

tracking transparency restored

challenge

solution

results